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The 10 Biggest Mistakes Professional Firms Make In the Business Development Effort

Designed For: Every professional firm who wants to greatly impact the success of their marketing and business development effort.

Objectives:

• To describe the most fatal errors professional firms typically make in managing the business development effort
• To help your firm improve in this area
• To give you specific ideas to implement upon leaving

Program Highlights:

This program is based upon working with over five hundred professional service firms as a marketing consultant. Many firms invest large amounts of capital and effort in their business development endeavors only to have them produce less than desired results. People attending this program will learn how to eliminate these terminal mistakes and greatly enhance the success of their marketing efforts. Many professionals firms make these mistakes without even realizing it, thus costing them and their firms countless clients and revenues.

Participants will learn:

• Why new business is vital even in boom times
• Benchmarking your marketing efforts: Exactly where new business should come from
• What to expect from a well-run marketing effort
• The proper role of the marketing director
• Making way for profitable clients
• How to create firm-wide and niche marketing goals that guarantee buy-in and participation
• Creating a compensation system that works
• How to most effectively manage the marketing effort
• Program Level: Advanced

Method of Presentation: Interactive and entertaining lecture

Recommended CPE Credit: 1 to 2 hours