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10 Key Success Factors to Marketing and Selling Emerging Services

Designed For: Every professional firm looking to sell additional services most effectively beyond the core services they already provide.

Objectives:

• To discover the 10 most important ideas in marketing and selling Emerging Services
• To discuss what is "Hot" amongst firms your size
• To have you leave with an Action Plan to improve your firm's success

Program Highlights:

Many firms are now moving beyond their core services into new territories. Whatever business development efforts they have employed in the past may not work as well in developing, marketing and selling new, more highly profitable products. This program is based on over 20 years as the professions top business development consultant so attendees can immediately impact the success of marketing new services to existing clients and new clients.

Participants will learn:

• The trends towards Emerging Services
• The 10 Key Success Factors to Most Effectively market these services
• How to determine what new products to create, develop and market
• Selecting those products to market most likely to succeed
• Selecting champions to head up the emerging product effort
• How to package services into tangible products
• Using Multiplication Marketing to magnify your marketing efforts
• Exactly where new business should come from
• Catching buyers in the hot buying cycle
• Creating a compensation system that works
• Program Level: Advanced

Method of Presentation: Interactive and entertaining lecture

Recommended CPE Credit: 1 to 2 hours

Presenter:

Allan S. Boress, CPA, CFE and author of the "I-Hate-Selling" tapes. Mr. Boress is a four-time recipient of the ISPA Foundation Instructor Excellence Award, Honorable Mention.