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Building Entrepreneurial People

Designed For: Professional firm partners who want to spread around and create additional business development efforts throughout the firm.

Objectives:

• To help identify and create the breed of business development oriented partner that is necessary to compete and grow in the new millennium
• To help modify the behavior of those partners and managers who contribute little to the practice development effort and to leave the firm much more business development oriented as a culture

Program Highlights:

This program is based upon working with over five hundred professional service firms as a marketing consultant. Nobody has ever done the research we have in this subject area. Based upon hundreds of case studies of the most successful firms across the professions. The most successful firms generally have a different culture than other firms, one much more attuned to the creation of top-quality new business. It is the culture of these firms that we can learn from to help change the business development customs in your firm.

Participants will learn:

• Why 90% of professionals don t proactively create new business opportunities, and how to eliminate those problems
• How to establish a working mentor program
• How to avoid marketing mistakes by hiring the right people to enable the business development culture
• Unique time-tested questions to ask in the interview process
• Four ways to create the entrepreneurial culture
• Program Level: Advanced

Method of Presentation: Interactive and entertaining lecture

Recommended CPE Credit: 1 to 2 hours