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Regular Price $197.00 Direct from us:
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The days of waiting for referrals and business to come to you are long gone.
Are you tired of investing in marketing that doesn't work?
Would you like an abundance of QUALITY opportunities, instead of the mediocre ones that often come your way?
Allan Boress, CPA and Mike Cummings have written the ONLY Best Practices of Marketing Professional Services based on OVER 1,000 interviews, over 20 years, with some of the top business producers in all of the professions.
The authors have a combined 50 years of marketing consulting to professional firms, including some of the most prominent firms in the world. Allan has worked with all of the Big 4 Consulting Firms, and Mike has the distinction of being one of the very first people hired to create the world-wide marketing function at the most successful firm in the world.
We have given you a Director of Marketing - in a book. Every single aspect of marketing yourself - and your practice - is broken out for you in an understandable - and DOABLE - step-by-step process.
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"This book is the Holy Grail of Marketing Professional Services. I am amazed at the depth of information, but simplicity of presentation, that the authors present. We now know exactly what to do - and how to do it - to produce marketing results. Quality opportunities and referrals have increased 400% since we purchased this book. -- S. Decker |
Lessons from the Best Practices of the Top Business Producers
- Do you have a clear daily, weekly and monthly game plan to grow your practice?
- Do you have precise growth goals in terms of revenue by client and type of work?
- Do you know how much work you need to sell and proposals you need to generate in order to reach your sales objectives?
- Do you know EXACTLY what to do starting tomorrow to grow your practice profitably?
The top producers among professional service providers can answer all of these questions on a daily basis.
To enhance your business development results, all you have to do is learn from those who excel. Emulate the best business generators for they have developed proven techniques, success strategies and productive business building habits.
The bottom line is that business development is simply a skill one that can be built. Realize that, as a professional, you've already got all of the personal assets you need to create more business effectively.
With this book, you'll learn how to systematically apply the same best practices on a daily, weekly and monthly basis.
The book guides you through this approach in two sections:
1) Building a Winning Personal Marketing System: What you need to know on a PERSONAL basis to build your practice - and how to do it.
2) Best Practices In All The Critical Aspects Of Marketing: What you need to know "institutionally" as a firm or practitioner to make the right marketing investments
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From the Author: I wrote this book - with Mike Cummings - as a legacy for the professional person who wants to build a profitable practice - of the kind of work they want to do - but doesn't know how! I PROMISE you this book is the most complete resource you will ever find on this subject. - Allan Boress, CPA, CFE |
Benefits of the information in this book include:
- How to eliminate the mystery, wasted time, and effort of trying to figure the ways to most successfully market your services
- How to be mentored by the top producers in the profession.
- How to systematically apply the same best practices on a daily, weekly and monthly basis
- Every possible aspect of marketing yourself and your firm discussed in a systematic approach that you can begin using immediately
- The ONLY Best Practices guide to professional marketing. The program is based on our work with over 500 professional firms since 1980, with specific examples and case studies to turn theory into practice.
- Knowing exactly what you have to do to grow your practice on a daily, weekly and monthly basis
- How to leverage your existing strengths as a professional and apply them to business development for results
- Finding ways to unleash your current contacts into a fertile referral source
- Which proven methods turn your clients into your sales force
- How to avoid wasting time on ineffective marketing methods that bear no fruit
- Taking control of your business development success
- Mentoring by the best business generators so you can emulate their mindset and business building behavior...and start to produce the same results consistently
- Generating a steady stream of highly qualified prospective clients
- How to become a celebrated "expert" in your field
- Creating the word-of-mouth advertising that makes money
- Gaining the essential Attitudes For Business Development Success
- Building your aptitude for the critical areas: Focusing on Best Opportunities, Marketing to Existing Clients, Obtaining Quality Referrals, Building Powerful Alliances, Developing an Effective Network
- Becoming A Celebrated Expert through speaking and writing articles
Regular Price $197.00 (amazon list price)
Direct from us:
Only $147 + S&H
ON SPECIAL TIL June 30th - 25% off the cover price! for Accounting Web Subscribers
-AND Get These Free Bonuses...
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7 Secrets of Power Publicity Audio Package: Paul Hartunian and Allan Boress discuss in detail the 7 Specific Hidden Secrets to a successful publicity campaign. In this 90 minute interview, You will find out how to immediately impact your business or practice with free advertising targeted to the audience you want |
$74 |
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Your Annual and Monthly Personal Marketing Plan: Creating Your Personal Action Strategy and Tactics to Reach Your New Business Goals Live Teleconference Audio AND Workbook |
$97 |
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Special Report: The MIND of the Million Dollar Producers: HOW the Top Business Generators THINK and WHAT They Think About: If you wanted to improve your golf game, would you rather talk to Tiger Woods or someone you bumped into on the course? The same principal applies to building a multi-million dollar practice. Unfortunately, those who seek to build a practice never learn from a Tiger, but are stuck simulating what they can from the people they work with (who may know little or nothing about practice building; most professionals are handed books of business or buy them). Net result can be frustration and failure. The key then is to emulate the thought processes and behaviors of those who are already highly successful at bringing in business. Here is the only study in the world on this aspect of building a quality practice. |
$97 |
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All Content © 1997-2005 Allan S. Boress. May not be reproduced in any manner without written permission.
Email:
Phone: (352) 455-9690
