Sales
& Marketing expert, Allan S. Boress, CPA, CFE, provides
coaching, training, consulting and speaking on Best Practices of
Marketing and Personal Networking for Professional Service
Providers.
If you're looking for the edge - that "secret" to monster sales
and high-performance work teams - you've come to the right
place.
Allan's acclaimed "I Hate Selling" program, as well as others,
are available in convenient "home study" format, so you can learn
at your own pace, in your own style.
All online orders are processed over a secure socket layer. Your
information is safe with us, and will never be shared, rented, sold
or otherwise distributed.
By completing a purchase with us, you agree to receive
occasional informational and promotional emails from Allan Boress
& Associates. You may remove yourself from our list at any time
using the links at the bottom of any broadcast email or by emailing
us at allan@allanboress.com
with "remove-me" in the subject line!
If you're like most consultants and service professionals, you
probably can't stand selling. But without a consistent marketing
effort, your business is doomed to stay small, if it survives at
all, warns Allan Boress. Fortunately, you probably already possess
the skills you need to dramatically increase your business. All you
need is to sharpen them up and use them effectively. And that's
where the "I HATE Selling" Book comes in. It's the first book to
totally reinvent the sales process for the consultant and other
service providers and help you "close" over 90% of your sales
opportunities.
"This book is the bible on how to sell
professional services when you have no aptitude for it. These
principles enabled me to double my practice in 1 1/2 years." -
Richard Strombeck, CPA
" Great book! We increased appraisal fee income
over 30% using Allan Boress' approach." - Jim Van Der Werff, Chief
Credit Officer, Farm Credit Services
"Written in a comfortable, informal style, this
book is an easy and enjoyable read. It focuses on increasing
awareness, providing alternatives and building self-confidence
necessary to compete for new business. The information provided is
a clever combination of how-to's, common selling scenarios, and
recommendations anyone can put into practice right away. I highly
recommend it as part of any firm's
marketing plan." - J. E. Osborne, M.A., C.A.M., President,
Administrative Strategies and editor of The CPA Administrative
Report
Learn the only proven method for success in
professional selling.
"Are You Serious about Improving Your Selling Ability So You
Can Build Your Business This Year?"
Get the "I-Hate-Selling" DVD for Professionals Today
Based on our training of thousands of professionals at industry
leading firms, we have created an in-depth 7 hour training program
for individual professionals - financial, consulting, architects,
solutions providers, and others. With the insider knowledge from
the best business developers, now you can achieve the same
breakthroughs in marketing and selling performance that our clients
have: 2X - 3X improvements in their sales performance.
Regular Price:
$189.00
Internet Price: only $129.00 + $7.50 S&H
The "I HATE Selling" CDs
Business-Building Advice for Consultants,
Attorneys, Accountants, Engineers, Architects and Other
Professionals, by Allan S. Boress, CPA, CFE
By popular demand, Allan S. Boress' world-famous "I HATE
Selling" course is now available in CD format.
New business is what keeps any professional firm going. This
valuable course shows you how to methodically and effectively sell
personal services... avoid mistakes... create personal chemistry
and build trust... and maintain total control of the sales
process.
Discover the secrets of successful fee negotiation and how to
avoid the "haggling" trap
Learn how to make compelling presentations
Master 10 techniques used by successful professionals to sell
more business
Uncover key steps for finding new business
Acquire methods for thoroughly qualifying prospective
clients
Understand the major personality types and learn how to quickly
achieve rapport with each
Gain tips to help you avoid wasting time, effort, and
energy
The I-Hate-Networking Program: (Audio tapes or
CDs)
How to Create Your Life-Long Source of
Never-Ending Referrals
by Allan S. Boress, CPA, CFE
Designed for all professionals who want to dramatically increase
their productive referral base. This jam-packed audio will help you
EXPLODE your practice!
This program puts you in control. You decide how much new business
you want and choose which recommended actions to take to reach your
personal goals. This CD program reveals to you, step-by-step, how
the best business producers in the professions have built their
million-dollar referral networks. You will learn, in an
interesting, systematic, and practical manner, how to meet -- and
get referrals from -- the most powerful people in your community,
power brokers who will help you build an enormous book of
business!
Program highlights include:
An Allan Boress EXCLUSIVE: The Professional's
Relationship-Building System
How the Top Business Builders create their productive referral
networks
How to target dynamic referral sources who will help you grow
your firm
Creating an inventory of your valuable existing contacts
Evaluating existing contacts for results
Activating the right contacts for referrals
Building a contact base outside your current relationships
How to effectively network: The 10 Commandments of
Networking
The three-stage process of having business referred to you
Identifying which organizations to join for visibility with
your target clients
Secret action plans for developing relationships within these
organizations
How to create instant chemistry with prospects and referral
sources
These CDs will help you become a sought-after Celebrity and Top
Business Producer!
Best Practices in Legal Marketing - e-training
resource for attorneys
WARNING: Legal Marketing Mistakes Cost Big
Money!
Marketing tools are simply equipment -- like a golf club is to a
golfer.
Getting the best clubs money can buy will not make you shoot
par. Lowering your score or becoming a pro depends primarily on
your skill as a golfer.
And these skills come from dedicated, continual application of
what works. And remember: most marketing that you're familiar with
isn't appropriate for professional services.
In Fact, many attorneys make expensive mistakes by trying out
marketing approaches that work for computers, copying machines and
soap. This kind of product-oriented marketing is a waste of
time.
So what's the answer? Simply: If you want to get better results,
you must find ways to become more like the best business
generators. Adopt their proven approaches to building your
practice. Skillfully emulate their behavior and consistently
practice their tactics on a daily basis.
Best Practices in Legal Marketing DVDs
It is no longer an option. To be a successful attorney with a
thriving practice, you MUST excel at marketing and selling. Or
stand by and watch while other attorneys land the clients, charge
premium fees and get high quality referrals.
This is a Seven-Hour DVD recording and 166 page workbook from
our full-day seminar on Best Practices In Legal Marketing for
Attorneys in Chicago.
Best Practices in Personal Marketing For
Professionals
Allan S. Boress, CPA, CFE & Michael
Cummings
Marketing Mistakes Cost Big Money!
Now you can have the ONLY guide to what the Best Professional
Business Generators do and start to get better results immediately.
Adopt their proven approaches to building your practice. Learn to
skillfully emulate their behavior and consistently practice their
tactics on a daily basis.
Marketing tools are simply equipment like a golf club is to a
golfer.
Getting the best clubs money can buy will not make you shoot
par. Lowering your score or becoming a pro depends primarily on
your skill as a golfer.
And these skills come from dedicated, continual application of
what works. And remember: most marketing that you're familiar with
is NOT appropriate for professional services.
In fact, many professionals make expensive mistakes by trying
out marketing approaches that work for computers, copying machines
and soap. This kind of product-oriented marketing is a waste of
time.
So what's the answer? Simply: If you want to get better results,
you must find ways to become more like the best business
generators. Adopt their proven approaches to building your
practice. Skillfully emulate their behavior and consistently
practice their tactics on a daily basis.
The Networking Blueprint of the Best Business
Generators - Best Practices in Building Your Personal Network - for
Professionals
Our new 200 page book reveals the
network-building trade secrets of the top business generators in
the professions. Get the step-by-step networking blueprint.
Understand the practical business-building strategies and build the
skills you need for breakthrough results.
Every professional needs a comprehensive, step by step blueprint
for building her or his practice. Learn the best practices that the
top producers use to build the type of practice that you desire.
Learn WHAT to do, and HOW to do it. Leverage all the practice
building methods at your disposal. Become a top entrepreneur,
skilled marketer and luminary in your field.
(excellent partner and client gifts - get 20% off when you order
10 or more copies)
$29.95 US (digital ebook
only)
Marketing & Sales Lessons from the 2004
Election
Allan S. Boress, CPA, CFE & Michael
Cummings
This ebook version of Allan & Mike's 68 minute
Teleconference gives you direct access to the fundamental lessons
of marketing and sales that were apparent throughout the 2004 US
Presidential Race. THIS IS NOT A POLITICAL COMMENTARY. It is an
observation of methods used by both sides and an analysis of how
they worked.
You can listen to the Audio FREE (go
back to the homepage and look in the left hand column).
Buy the ebook for easy reference anytime. It outlines all the
points covered in the audio, and includes detailed recaps of the
important, fundamental and powerful things you can do to put the
force of an election campaign behind your own marketing plans.
No need to pay millions yourself - watch, listen & learn
from the ones who do. Start here, with expert advice from the
best in the business.
Audio Programs
Internet Price: only $79.95 per CD + 6.50 s/h
(You can choose the title you wish in the order form. If you
want to purchase more than one, click ADD once per product)
Past Teleconferences are available on CD!
You don't have to miss a thing!
Our past Power Sales & Marketing Teleconferences were
recorded and are available on CD for you.
Get ALL the insider secrets easily and conveniently. 90 minutes
of audio PLUS the accompanying PowerPoint presentation for the
complete experience.
Choose from the following titles:
"The Single Most Important Factor in Making the
Sale"
"The 3 Biggest Mistakes Professionals Make in Selling:
How to Cure Them and Close More Sales Immediately"
"The 12 Key Success Factors to Money Making
Marketing: What You Need to Know Before You Embark on Any
Marketing Campaign and How to Find Out Why Yours Works or Doesn't"
- 2 CDs - $139.95
"The English Language is a Powerful Thing,
but..." To succeed at this thing called persuasion,
successful communication, or simply "selling," you need to know
what to say in SPECIFIC situations.
"Uncle Al
The teleconference this evening was terrific! I
heard ideas that are simple to do. The magic close. Your materials
are terrific and have contributed directly to our growth of
doubling our sales in the last year. I found this evening s
teleconference absolutely inspirational. That s a rare combination:
inspiration with great content." (Phil Hamilton)
Internet Price: only $69.00 + $7.50 S&H
"A Contrarian Approach to Selling"
AUDIO CD: Many people fail at selling because they don't know
what they are doing. Successful selling is not intuitive for 90% of
all people. And they fail because what they do is exactly the same
as everyone else. Allan Boress and John Conroy discuss a very
different approach to selling that is the exact opposite of the
old-fashioned approach most people take and fail at.
This fascinating and valuable CD is chocked full of
illustrations, examples and real situations.
Internet Price: only $69.00 + $7.50 S&H
"The 3 Biggest Entepreneurs Make in Sales"
AUDIO CD: This is one of the best interviews you will ever
listen to as Allan Boress pontificates on the theory behind
successful - and unsuccessful - selling and what can increase your
closing percentage dramatically.
A wonderful, tight program you will find as a great foundation
for successful selling as well as for the sophisticated business
developer.
Regular Price: $97.00
Internet Price: only $74.47
Available as instant downloadable e-audio
only.
Allan Boress and Publicity Expert Paul
Hartunian Present "7 Hidden Secrets to Power Publicity for Small
Business Owners" 60 Minute CD ($97.00 Value)
Paul Hartunian and Allan Boress discuss in
detail the 7 Specific Hidden Secrets to a successful publicity
campaign. In this 90 minute interview, you will find out how to
immediately impact your business or practice with free advertising
targeted to the audience you want. Note: This interview contains
information that has been proven thousands of times, is simple and
inexpensive to implement and can have immediate results
Paul Hartunian has been on Donahue, Regis,
Jenny Jones, all the major talk shows, CNN, thousands of radio
stations, written up in Forbes and USA Today, sold everything from
romance to the Brooklyn Bridge with FREE advertising, and can do
more with a one-page, dirt-cheap faxed press release than anybody
on the planet. If you want to make yourself, your product or your
business famous, in your town or worldwide, Paul s the guy who can
tell you how to make it happen - fast! - Dan Kennedy, Marketing
Expert
This is a rare roundtable discussion between Allan Boress and
legendary publicity expert, Paul Hartunian. Allan and Paul discuss
publicity strategies for the small business owner and
entrepreneur.
"The Single Most Important Factor in Winning
the Client "
AUDIO CD: This CD discusses the single most important issue in
getting hired in any selling situation. And this issue is almost
totally ignored in any other training or learning on the subject of
selling! Find out the factor that decides whether or not you will
get the sale, and accounts for 50% - 80% of the making the sale
itself - and how to test for it and create it.
This information is proprietary and available in no other
training.
Regular Price: $99.00
Internet Price: only $79.00 + $7.50 S&H
The 8 Biggest Mistakes CPAs Make in Selling -
Audio Program
(and how to avoid them)
by Allan S. Boress, CPA, CFE
From Allan Boress, the nation's leading consultant to CPAs on
salesmanship, marketing, and practice, comes a remarkable new
instructional audio tape (or CD) set specifically designed to allow
the CPA to avoid the most commonly-made mistakes involved in the
selling process.
Allan shows you:
His 4 sure-fire, custom-designed closes for CPAs!
How to sell your work for higher fees!
How to avoid acting and sounding like a salesperson!
Where to conduct a sales call for maximum results!
How to remove the pain and fear of rejection from the sales
process!
...And much, much more!
Internet Price: only $16.95!
Ten Rules of Effective Team Selling eBook
Learn the advantages, pitfalls and RULES to team
selling that will help you close more deals, keep more clients and
spin more referrals.
This easy to read,
great to print, HOW TO ebook is a terrific team building tool. Buy
one for everyone! Distribute it to your entire sales force. Make it
required reading before any sales call.
Building Entrepreneurial People teaches you how to identify and
create successful, business-oriented partners that will generate
lucrative new business in the 1990's and beyond.
The accounting profession has changed. No longer do audits and
tax work make up the bulk of the services provided by progressive
firms. You can make more money and deliver better service through
nonattest consulting services. To succeed in the coming years, your
firm must become more entrepreneurial.
Get step-by step guidance to business development for every
member of your firm!
Gain the keys to creating entrepreneurial partners. Building
Entrepreneurial People delivers successful strategies and
money-making tips from firms -- just like yours -- that have
generated lucrative new business. You'll get all the answers you
need in a systematic format you can put to work immediately:
Obstacles to Effective Business Development
Producing Entrepreneurs
Hiring Entrepreneurs
Developing Entrepreneurs - Emulating the Right Role Models
With ALL
of our products you get Uncle Al's no-questions asked, 
.
Regular Price:
$189.00
This easy to read,
great to print, HOW TO ebook is a terrific team building tool. Buy
one for everyone! Distribute it to your entire sales force. Make it
required reading before any sales call.
