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Dialing for Dollars: Creating and Conducting a Productive Telephone Marketing Program

Designed For: Professionals who want to obtain more clients by establishing a successful telephone marketing program

Objectives:

• To provide participants with a systematic, professional, and proven approach to building their business through the use of telemarketing
• To teach them how to avoid the expensive mistakes of a poorly-planned telephone marketing program
• To have participants leave the program with a plan-of-action to establish their own telemarketing program

Program Highlights:

• 12 proven keys to using the telephone successfully
• Why telemarketing works: when to use the phone for marketing your services
• A proven, step-by-step process you should follow when designing and implementing a direct marketing campaign
• Managing an effective telemarketing function
• How to hire and train the right telemarketer or telemarketing company
• Sample telemarketing scripts, and how to write telemarketing scripts that sell
• Selecting a target market
• Finding and using the best lists
• Grabbing attention and creating response action
• How to test your results: tracking direct marketing success
• How to set appointments on the phone from referrals and other warm leads
• A system for keeping in contact with clients you don't see often enough

Course Level: Basic

Prerequisites/Advance Preparation: None

Method of Presentation: Lecture and discussion

Time Frame: 2 to 8 hours (adaptable to your time frame)