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The "Turning Direct Mail into Gold" Program 

Designed For: Everyone who wants to obtain more clients by establishing a successful direct marketing program

Objectives:

• To provide participants with a systematic, professional, and proven approach to building their businesses through the use of direct mail
• To teach professionals how to avoid the expensive pitfalls of a poorly-conceived direct mail program
• To have participants leave the program with a plan of action to establish their own direct marketing program

Program Highlights:

• The 12 reasons why most direct marketing programs are doomed to fail
• A proven, step-by-step process you should follow when designing and implementing a direct marketing campaign
• Selecting a target market to mail to
• Finding and using the best lists
• Grabbing attention and creating response action
• Why direct marketing has to work - if it's properly managed
• How to test direct mail results
• Tracking direct marketing success
• How to create an effective direct mail piece
• Professional mailers and brochures: Working with a designer to get the look you want

Course Level: Basic

Prerequisites/Advance Preparation: None

Method of Presentation: Lecture and discussion

Time Frame: 2 to 8 hours (can be adapted to your time frame)