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The 10 Commandments for the Most Successful Marketing

Designed For: Everyone who wants to avoid costly and time-wasting marketing disasters

Objectives:

• To teach participants what they need to know about effectively marketing their businesses and organizations
• To help them avoid the most common and costly mistakes others have made in marketing their firms and organizations

Program Highlights:

• Having the right expectations of marketing
• Marketing to the right markets
• Effective phone solicitation
• How the business-development process works
• Marketing vs. Selling
• Client retention and "recycling"
• The marketing process: what it takes to successfully market your business or association
• Where new business should come from
• Investing in the right marketing tools
• Avoiding "Me-Too" marketing
• Marketing to existing clients/members
• Marketing your organization internally: getting others on the marketing bandwagon
• Conveying the right message to your market
• Identifying and pursuing the right referral sources

Course Level: Basic to intermediate

Prerequisites/Advance Preparation: None

Method of Presentation: Lecture and discussion

Recommended Time Frame: 2 - 4 hours (can be adapted to your time frame)