 Objectives:
- To have participants understand completely what drives client/member satisfaction - from their point of view.
- To teach participants how to protect their most important assets, their clients/members, from outside and inside predators
- To turn improved relationships into additional business and referrals
Program Highlights:
- Seeing the world through the eyes of your clients/members: What they really want from you (and are willing to pay for)
- Auditing the quality of your key client/member relationships
- The biggest mistakes professionals make in dealing with their clients/members
- Building the skills necessary to effectively manage relationships: 40 proven ways to strengthen client and member relationships
- Why members and clients leave, and why they stay; it's not what you think!
- Adding value to the relationship: seeing yourself as the clients' or member's "Business Doctor"
- How to deal with difficult clients/members
- Conducting a TRUE member/client satisfaction survey
- Common traits of the Best Client/Member Relationship Managers
- How to use your existing strengths to build relationships.
- The model of relationships: The Relationship Pyramid
Course Level: Intermediate
Prerequisites/Advance Preparation: None
Method of Presentation: Lecture and discussion
Recommended Time Frame: 8 hours
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