Sales & Marketing expert, Allan S. Boress, CPA, CFE, provides coaching, training, consulting and speaking on Best Practices of Marketing and Personal Networking for Professional Service Providers.
 
 

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Winning Presentations that Sell Business!

Designed For: Anyone who wants to become more professional and effective in all presentation situations

This is not a typical speech course, which concentrates only on delivery: voice, gestures, grammar, and appearance. These principals are covered, of course, but this program also gives participants much more: proven, simple tools that can be immediately applied to make every presentation easier to design, adeptly targeted to the audience, and inherently more persuasive and effective.

Objectives:
  • To provide participants with a proven method for quickly designing a presentation that is targeted to the audience and flows smoothly to a logical and persuasive conclusion.
  • To give participants valuable skills they can use in any setting, including marketing to potential clients, presenting status reports, meetings with existing clients, speaking engagements, and so on.
  • To help participants become more comfortable and confident in their speaking and presentation abilities, in front of audiences from one to hundreds.
Program Highlights:
  • How to recognize when a presentation is necessary and immediately shift into a presentation mode
  • How to establish conditions that help audiences see, hear, and retain information
  • How to determine the make-up of audiences in advance, and orient presentations to their unique needs
  • Demonstration and practice in how to design an effective, convincing presentation
  • How to establish and maintain credibility
  • How to create and use visual aids that reinforce your presentation image
  • How to reduce "stage fright"
  • How to make your delivery both interesting and compelling
Course Level: Basic
Prerequisites/Advance Preparation: None
Method of Presentation: Lecture, discussion, small group presentation design and delivery
Recommended Time Frame: 8 hours